About Us

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Donald was born and raised most of his life in Port Rexton, Trinity Bay, Newfoundland and Labrador.

He joined the Canadian Armed Forces in 1993 and started out in the Navy. He had a couple of different trades NRADOP, and NAVCOMM and switched to an Army trade in 2004 MSEOP. During his Navy time he served onboard HMCS Vancouver (for a 2 week trip), HMCS Provider 1996-1998, HMCS Preserver 1998-2000 (part of Swiss Air Flight 111 Crash off Peggy's Cove, NS 2 Sep 1998), and HMCS Charlottetown (Persian Gulf tour Jan-Jul 2001 with USS Harry S. Truman Battlegroup). He served on both coasts of Canada during his time in the Navy.

When he switched to an Army trade he was posted to CFB Edmonton where he did his last tour overseas in Afghanistan with TF6-01 Jan - Aug 2006.
Donald was medically released on 30 July 2009 where he and his family (wife and 2 daughter's) moved back to Newfoundland and settled in Conception Bay South. After Donald was medically released he went back to school and got his degree in Business Administration from Memorial University of Newfoundland.

Donald started his financial broker journey in 2022 and enjoys empowering others to make better financial decisions through education in how the financial industry works.

He enjoys sports, volunteering, researching and learning new things, embracing change, and loves life!

Alisha was raised in a small town called Port Rexton in the province of Newfoundland & Labrador. She moved to Clarenville, NL with her family in her young teens and later moved to Conception Bay South, NL, where she currently resides.

Alisha always pursued careers where she was able to help others. She often dreamt of becoming a physician, but never truly felt the passion to go to school. She eventually fell into the medical field after landing a career with the Provincial Medical Communications Centre.

In November 2021, her uncle, Donald Hookey, introduced her to the financial industry. Alisha received her license to work in the industry in July 2022. She's still learning and growing and continues to help others through education in both careers. 

She is very passionate about being a strong mentor, in any field of her life and there are many things she loves. Her favorites are her cat (Mittens), cleaning, going for drives, spending time with family/friends, and everything that includes the autumn season!

Herb grew up on Random Island near Clarenville, NL.

In 2022, Herb retired from a 36-year career with Eastern Health. During his time in health care, he worked as a Medical Radiation Technologist where he specialized in CT. 

After retirement, he moved into the financial industry. He discovered his new passion was in helping people lead better financial lives.

Now he is enjoy spending time with his wife of 27 years Dale, 3 Daughters, and 4 beautiful grand children. 

Justin was born and raised in Gander Bay, NL. A smaller community located north of Gander on route 330, road to the isles. 

Upon completion of high school he headed directly into the everyday working life, travelling to, and from Gander daily. 

However, he soon realized that this was not what he wanted to do in the long run! After some reflection and lots of thought, he headed back to a skilled trade training school in Badger Newfoundland in pursuit of his class 1 commercial transport license! Something he had always thought about throughout his upbringing. Anytime one of those big trucks rode by, it was always wonder and amazement as a child to ever someday have such a career! In April 2011, he successfully completed his training and headed straight to work in that field two weeks later as a long-haul truck driver for a St. John’s based company! He was very successful in that job for the next 12 years and looked forward to going to work every single day with a passion like he had never had before! In 2021 due to unforeseen circumstances, relating to health, he could no longer maintain his position in that line of work. 

Now he has decided to take on a new career path utilizing the same drive and passion that he had for big rig driving into helping others! He enjoys reading, hunting, all things outdoors, and helping others in any way possible!